1. YOU ARE RESPONSIBLE: For the CONCEPT in that web designers need you to have a clear idea of what you want from the website before they start designing. Too many business owners do not have a clear enough idea. That leads to wasted time, higher costs, and an overall lower quality of design of the finished website.
  2. YOUR DESIGN: is not as much in your control as you think! The designer takes charge of that, and bases the design on the brief you provide (a design that is not going to be as detailed or as strong as it could be.) So many websites fail on that basis alone.
  3. DEVELOPING CONTENT AND FUNCTION: Normally you are responsible for providing the designer with all the content. Many forget about that and “assume” that the Website Designer will create content for them. The bad news is that they can, but it’s very likely to be AI-generated and not fully reflective of your business.
  4. NO CLEAR STRATEGY: Without having a clear idea of the strategy behind your website, there is only so much a Website Designer can do. After all, their job is website creation. They are not experts in business strategy or the specialist job of content creation and ‘copywriting.’
  5. ONLY FUNCTIONALITY: Website Designers are skilled at creating functional websites and know how to pick out great graphics to support the brief you as the client provided. The result – functionality, but not much more!
  6. TESTING: Will be limited to the ‘back end’ functioning of the website (how it operates ask ‘UI’ or user interaction.) Without a clear business strategy supporting this, you may as well be paying for services you do not need and may be missing out on features you do need.
  7. LIVING ON LUCK: If you are lucky then some Website Designers will take into consideration how well site visitors are going to interact with the site and the “customer journey” (aka ‘UX’ or ‘User Experience’).
  8. ESSENTIALS NOTHING MORE: Something else to have in mind here. Without objective input, and insights from a business perspective, you are left to make all the decisions. Unless trained and experienced, you will not know the key essentials to look out for.
  9. DEPLOY: This is where most people “rush” the process. Being so busy they just want to “get the job done” and have the website up and ready to use as quickly as possible.
  10. NOT EFFECTIVE: What you end up with will function as a website. It will “do the job” – just anywhere near as effectively as it could and should.
  11. FAILURE TO GET PAYING CUSTOMERS: Often people are “surprised” when their new website fails to bring in paying customers or get the engagement they were hoping for.